10 Typography Tricks You Should Know For Easily Readable Text
Readability and legibility are the most important things for the content spreading through the web and print elements. A good knowledge of typography will be the best solution for the readability and legibility of the contents. Nice, clean and elegant fonts can make your content easily readable and give a furnished look but sometimes it can not be done with the default criteria. In that case, you need to use better criteria on your typography. There are so many tips and tricks about nice and attractive typography but today I will divulge some magnificent tricks about typography. So let's begin uncovering.
Typography is an art. The more learn about it, the more you will be a better artist. To be a better artist, you have to widen your mind, how people think, how other designers think, how the design will be better. So now we will learn some tricks about typography.
Kerning is the space between two letters which is changing proportionally. this technique is meant for the individual letters. There are many ways to understand kerning and kerning with the balloon and kerning by upside down is most popular.
Kerning with Balloon
To understand this technique, you have to imagine that there are equal size and volume balloon inside the letters. This highly abstract technique helps you to ensure that there are at least equal spaces between the characters in your words, which is the first step to a much more readable presentation of text.
For understanding this, a little bit practice ou will need. But in the end, your client will be very happy for presenting the nice emphasized words which are crystal clear to read the text.
Kerning by Upside Down
To understand kerning, if you flip the text upside down, then it is very easier to understand the amount space between the letters. Because it will enable you to see the letters without reading and this will help you to measure the space easily. But there is a little problem with this technique if you work on an illustrative drawing. Otherwise, it is a ver good technique indeed.
Tracking is letter spacing in typography. It’s a constant amount of space between letters which is either increased or decreased. It is also the density of the text.
When we work with smaller fonts and try to fit them in a certain length, then tracking is very helpful. The closer you bring the letters of words, the harder it’ll be to read and retain that info.
You can get away from this problem by using bigger fonts but if you have to use the smaller fonts, then tracking is the best solution.
Hierarchy gives the readers some clues about which part is more important and which one is less important. With the clues, readers can easily understand from where he should start.
You’re already likely familiar with the hierarchy in a text: That’s the headline, subheading and body.
The headline is usually bold and capitalized, which tells readers it’s the most important element to read first. The subheading is usually smaller and sometimes italicized for second priority, while the body copy has the smallest font and is expected to be read last.
4. Altering Fonts
It is natural to the designers that they sometimes push the text into the stretch, skew or another altering method. But most of the time, it results monstrous and absurd. So it is highly recommended that to stay away from stretching or skewing.
But if you work on an illustrative design, then you may alter the text carefully.
Alignment is the most important thing for better typography. Bad alignment will make the text awkward. It is very wise to stay away from justified alignment. This will give a nice and sharp edge but it creates the text less readable. Because justify alignment creates unnecessary space between the words. So it is wise to use the left, right or center alignment as appropriate.
6. Fonts Paring
It is very tough to pair fonts in a design. As all fonts are looking so good or there is a lot of variation among fonts, so we need to choose the fonts very carefully. It is good practice that a great starting point is always to choose one sans serif font and one serif font.
To understand more about this you should read more newspaper because there is more than one font is used in the newspapers.
For the writing formal document, it is wise to use one font with different size and weight.
7. Understanding Letters Kerning and Tracking
Some letters are good to fit together and some are not. Good fitting letters will make kerning and tracking more efficient for the designers. That's why understanding kerning and tracking is very important. Let’s look at a particular example.
Take the letters “W” and “X.” It’s not as easy to space them properly because the stroke (the part of the letter running diagonally) of each character almost ends up hitting the other. Now, if you have, for instance, a “W” and an “A,” you can see how much easier it is to space them because their strokes are parallel to each other.
Leading is the vertical space between two lines in a paragraph. The leading should be set in that way as the paragraph can be easily readable. It’s generally recommended that your leading is set at approximately 120% to 145% of your point size. Applying this percentage rule, then, let’s say your point size is 16. Your line spacing should be 19 to 23.
9. Length of a Line
The line length of type is what’s known as measure. It’s in your best interest to master this because variations in the line length can turn your readers right off and cause them to quite reading.
If your text is too long, then readers can find it too exhaustive. On the other hand, if the text is too short, then it can be distracting for them.
So the optimum readability occurs when your line length is anything between 45 and 75 characters, with the ideal length being found at 66 characters long by counting letters and spaces.
10. Font Size
Font size what you choose will significantly impact on readability. It is also for making a better user-friendly design. In a recent study, user-experience scientists from Carnegie Mellon University conducted a study that concluded that 18-point font size offers readers the very best in readability and comprehension for the web, as far as body copy was concerned. This study was groundbreaking because it turned earlier beliefs on their head, namely that smaller point sizes were the best for web readability.
So these typography tricks will help you to ensure that more of your words in your headline, subheadings and text get read. This is a hard feat to begin with when we consider that most people simply either read just the headlines on the web or don’t finish reading the whole article.
Hope you can choose the right font for your design.